The target audience for the TV programme will be 70% female and 30% male who are in-between the age of 16-25. This is because of the content of the show is deemed to be more feminine therefore, meaning that the intended target audience can relate to the characters. The NRS social grade for the target audience would be ABC1C2. This is because the show the show will showcase people from many different backgrounds which would allow the show to appeal to a wider range of people. Also, for a long time Sheffield was deemed to be a very working class city, so the show to be realistic it has to include characters that fit this profile.
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